This is the best time to eat breakfast!
Breakfast Week is an annual campaign which takes place every January. The purpose of the campaign is to raise awareness of the benefits of eating a healthy breakfast and demonstrate the wealth of wonderful breakfast produce available around the UK.
We want to encourage people to think about where their breakfast foods come from and support the cereal farmers who produce it.
How can you get involved with Breakfast Week?
We have suggestions for breakfast club events, fundraising events or educational classroom activities to engage the children. If food is your business, this is a great opportunity to promote your breakfast offering, perhaps by running a competition, highlighting local suppliers or holding tasting sessions. Simply get involved on social media, join the #BreakfastWeek conversation, share recipes and videos and engage your audience in breakfast.
Why you should get involved:
Because breakfast is the most important meal of the day, yet 1 in 4 consumers are still regularly skipping breakfast. Help to educate the nation and celebrate breakfast. It is a great opportunity to promote your breakfast offerings and showcase the variety of breakfast products available in the UK, you could even increase your sales!